osca alta. Spanish TV is flying high. According to a report by Nielsen Monitor-Plus, large spending jumps on the internet and Spanish-language TV propelled an overall growth of 5.1 per cent in US ad spending for the first half of 2006.

Internet ad spending grew a whopping 49 per cent, compared to the first half of 2005, while spending on Spanish-language TV (helped partially by the World Cup) rose 21.8 per cent. Local magazines came next at 10.4 per cent growth, followed by national newspapers at 6.5 per cent, network TV at 6.3 per cent and outdoor at 6 per cent. There was bad news for Cable TV, however, which gained just 0.4 per cent. Another limping sector, network radio, showed a 3.5 per cent decline.... more