ews reports that the Indian government is mulling over giving accreditation to internet journalists and bloggers is indication enough that the internet as a medium of communication is being taken seriously. Even television, thought to be the fastest medium so far, is tying up with internet companies to reach out to audiences.

ZEE TV, for example, recently tied up with SifyMax, the broadband portal of ISP Sify for the auditions for its upcoming talent hunt show, ZEE Cinestars. The tie-up allowed candidates to upload their video clips by logging on to SifyMax or use the Sify iWay's chain of more than 3,000 cyber cafes to record themselves through a webcam and upload their videos.... more