ix years after its entry in India, MSN India launched five new portals in Hindi, Tamil, Telugu, Kannada and Malayalam, besides making considerable changes to its localised English portal.

It also launched Windows Live Messenger with localised content such as film previews and interviews with regional personalities. It has tied up with Webdunia for content. According to Jaspreet Bindra, country manager, MSN India & Windows Live, these are not just translations of the English property but have a separate content team. And how did it decide upon the languages it chose?... more