yeing the huge retail, BPO and real estate boom in Delhi's satellite towns, Noida and Gurgaon, the Jagran Group has launched its first English publication, City Plus. It is a weekly that will be distributed free of cost on Saturday.

"With many corporates shifting offices to Noida and Gurgaon, there is a huge migration happening to these areas. As a consequence, the upwardly mobile class or the decision making class has steadily been moving into these two towns. We conducted a research amongst this target segment and amongst the advertisers in these two markets. The need gap from the consumer perspective, and advertiser acceptability indicated a window of opportunity," reasons Basant Rathore, general manager, business development.... more