ith the deterioration of language and language usage, in a couple of generations we could well be back to grunting!

While the advertising industry seems to have successfully moved from the age of the anglicised creative person to the age of the Indian creative person, which was a welcome move, what it might not have done is keep up the overall standards of literary skills in the business. Using mass market understanding as an excuse, most commercials have moved to tapori phrases rather than proper language.... more