eh achha hai. Voh bhi achha hai."

A line that was used to launch the enhanced version of Parle-G, Magix. And it worked because the two versions, namely, cashew and chocolate, were very, very good indeed. "Yeh bhi, Voh bhi," in today's context is more than just a line for a brand. It defines the consumer's mindset in today's day and time. ... more