he 30-second ad may not have fallen out of favour, but many companies today have consciously upped their below-the-line (BTL) activities - an indicator that companies are finding innovative ways to directly reach out to the consumer. One popular way is through promotions.

'Promo Survey 2006: Activation � Creating Brand Demand', conducted by Delhi-based Kidstuff Promos and Events reveals much about consumer behaviour and response towards promotions and how purchase decisions are influenced.... more