hat happens when you go for a holiday at some picturesque destination and do not carry your Handycam? Chances are you will end up being an embarrassment to your kid. A message hilariously put forth in the new Sony handycam TVC. The 35-second ad doesn�t say anything about the product�s benefits or features, but dwells on this family and its histrionics to drive home a simple message: Holidays are not half as fun without a Sony Handycam.

The ad begins with the shot of this boy sitting with his parents (Ruby Bhatia and Shiraz) and their friends (Rajat Kapoor and Kartika Rane). The guests are eager to know about the family�s recent Australian tour. To their surprise, their hosts spring up from the sofa and start hopping across the room. The bewildered guests exchange glances, trying to figure out the reason for this bizarre performance. "Wahan kangaroos dekhe" (we saw kangaroos there), the husband-wife duo explains. Their son shakes his head in disgust. ... more