hough coming from the internet space, L. Bennett Porter, doesn't think the 30-second spot is dead. Porter, a senior director at Yahoo! Buzz Marketing, joined the web giant in 1999. Before that she spent five years working with clients such as Intuit, Absolut Vodka, Duracell, L'Oreal, Lexus, Coach, and Tropicana at Manning, Selvage and Lee, and Ogilvy PR.

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