rad Fuller is executive vice president, Zipatoni, one of the leading promotional marketing and advertising agencies in the US. Before joining Zipatoni in 1990, Fuller began his career at Maritz, Inc, the largest motivation and incentive company in the world. He then moved on to Louis London (Momentum). Having found his niche in promotions, he was recruited by Glennon & Company to start its sales promotion division.

An expert in Disruptive Marketing, Fuller feels that "innovation" has almost lost its power as a marketing term because of overuse.... more