dvertising for a category like condoms is rather tricky. The United States Agency for International Development (USAID), along with ICICI Bank, has launched the Condom Bindaas Bol campaign. The campaign aims at eliminating the feeling of embarrassment experienced while buying a condom. The campaign is supported by the Ministry of Health and Family Welfare (MoHFW).

The objective is to increase the use of condoms for avoiding unwanted pregnancies and preventing sexually transmitted diseases including HIV/AIDS. As the name - Condom Bindaas Bol - suggests, the ads focus on how one mustn't be ashamed to say the word 'condom'.... more