he new Tata Motors' commercial for its mid sized car � Tata Indigo is an effort in making a powerful style statement on the roads. The car has been revamped and this new commercial from FCB Ulka captures all the spiffed up features of the Indigo, by drawing a comparison with an executive in power dressing.

The film opens with a man waking up from his sprawling bed, and pulling away the black satin sheet from his body. This shot quickly cuts into the sleek chrome lining on the body of a black Indigo. The man then proceeds to take a shower and this shot is interspersed with the chauffer hosing the exterior of the car. The film goes on to show fast cuts between various aspects of the man's power dressing with the new features of the car. Shots of the model wearing his tie, cufflinks and watch metamorphose with the tail lamp, dual beam headlamps, and the new instrument cluster of the car.... more