t's easier to interest a child with an Xbox, PS2, the television or internet than a good storybook. In order to change this perception, Bangalore-based NGO Kathalaya, that promotes storytelling as a learning tool for children, organised a storytelling festival in July.

The NGO organised Kathothsav '06 - The Storytelling Festival. It approached ad agency Ogilvy, Bangalore, to help create a campaign to generate awareness and participation for this event.... more