hen I grow up, I'm going to be so famous people will 'Google' me," says Marvin to his friend in Tom Armstrong's popular strip about a toddler.

More than Google, what this underlines is the popularity of internet search. Search marketing is big business (see box) globally. In India too, the buzz has begun in real earnest. A report released by IAMAI (The State of Search Engine Marketing in India), last month, says there are over 40,000 advertisers targeting Indians. ... more