he recently released NRS 2006 shows that Lokmat, India's largest Marathi newspaper has taken a huge leap in readership from 8 million to 10 million. After that celebration, the company has gone ahead and launched its first television commercial.

The film opens with a man sitting in a plush office with his laptop while rain lashes at the window panes. He moves towards the window and the VO says � "Aaj phir bhigi yaadon mein kho jaaoonga." The film shifts back in time to his village when he was a child. Shots of a little boy running back home to protect himself from the rain, his mother serving him chapaatis by the choolah, her savings going for his education, the smell of his new books, playing with marbles and having fun with his friends in the river, are interspersed with the VO � "Andheron ko lekar raushni mein lukachupi khelte khelte, woh aanchal mein sapne sametti ma. Shararat se majboor mera har kadam, who har panne ki mehekti khushboo � Jeevan ki. Aakash ke tukde aise...hire moti bhi phike par jaye."... more