f the closure of several print publications like ElleGirl and For Me were not enough, print media has taken yet another hit. When carmakers DaimlerChrysler (daimlerchrysler.com) were looking to downsize their marketing budget this year, print ad spend got the axe.

According to TNS, while Chrysler�s net spend fell 12 per cent for the first half of this year to $422 million versus the first half of 2005, the company�s print spend slumped 36.7 per cent to $133 million for the same period.... more