oping to spread its reach beyond the traditional youth market, children�s TV network Nickelodeon has launched a social networking and community site for parents. The new site, ParentsConnect.com, is aimed at adults who grew up with the network when it was launched 27 years ago, and are now parents themselves. For the record, Nickelodeon is owned by parent company MTV Networks.

The site will include moderated forums on parenting issues, parenting tips from other parents, and personal profiles and customisable home pages. The site has signed on Nissan as a launch sponsor. The company will sponsor a branded section of the site that deals with parents balancing their careers and other aspects of their lives. Executives at the network are claiming that the site will look for other, similar sponsorship deals, called �advermodules,� which will be similar to advertorials in magazines and newspapers.... more