new study by Burst Media (www.burstmedia.com) finds that many college students spend more time with the Web than other more traditional media. The study found that about 34 per cent of college students recently reported spending more than 10 hours a week online, while only around 19 per cent say they devote at least the same amount of time to watching television or listening to the radio. The report polled 800 college students between the ages of 18 and 24.

The findings corroborate those of other recent reports concluding that college students are heavy online users. For instance, Alloy Media + Marketing had reported that students spend 3.5 hours a day e-mailing, instant messaging and Web surfing, and 6.5 hours a week on social networking sites.... more