ass entertainment channels have found their El Dorado in Hindi-dubbed Hollywood movies. At times Hollywood blockbusters dubbed in Hindi have left desi films on Hindi movie and entertainment channels far behind in the race for TVRs. So the question now is not why but when will the rest of the movie channels jump on to the Hollywood-in-Hindi bandwagon.

MAX, the movie and special events channel from Sony Entertainment Television, might be late in joining the race but has surely put in a lot of thought before throwing its hat into the ring. It has set its Sunday prime time slot for dubbed Hollywood movies. Promise Hollywood Hungama premiered with the telecast of action thriller Anaconda on June 27. Now every Sunday at 9.00 pm, it will telecast �mega Hollywood blockbusters� among which are ... more