o the pink get-up has paid off. Within three months of the launch of Hindustan Lever's sunsilkgangofgirls.com, the site claims to be the world's largest online community of girls. Not only has the all-girls virtual community been able to accomplish an online girl membership of over two lakh, the website has crossed the 150-million-hit mark. In addition, the number of gangs created has crossed the 20,000 milestone.

The mandatory hair care and expert advice is in place. But it's not just about the hair. The site has several interactive features like career advice, astrology, beauty, gang blog, fashion, fitness and relationships. And if the message board is any indicator of the psyche of today's young woman, the live-in relationship debate is seemingly what preoccupies her most. ... more