t has completed three years in aviation. And if market share is the indicator of success, Air Deccan is right there with a 21.2 per cent share in June 2006 - the No 2 airline in the country. But that share has come at a cost - for the 15 months ending June 2006, the airline ran up losses amounting to Rs 340 crore.

It is damage control time in Air Deccan and the first priority is making the long journey back into the black. What better than a campaign to get more people logging in. Recently, it launched a two-month-long campaign that will end on November 30, 2006. With this campaign, called Destination No 1, Air Deccan hopes to get more people flying it.... more