he new sports channel from the Nimbus communications stable, Neo Sports - which went on air early this month with the NKP Salve Challenger Series - is being positioned as "The Home of Indian cricket" on TV. Is it?

"Neo Sports centres on cricket as it is, by far, the most powerful viewership property in Indian sports. That's true for any channel in the country - the kind of viewership cricket registers in India is several times more than any other sport or programme," says Shashi Kalathil, CEO, Neo Sports. ... more