hank you for holding the line� You are a valuable customer� Please hold the line while we transfer you to a customer care executive� You are a valuable customer��." It was the eighth time this cycle was repeating. Actually, I had forgotten my 22-digit easy-to-remember relationship identification number. And that's why I had to wait on the line to be continually reminded that I was a valuable customer.

These days, banks are very 'caring' and 'loving', almost a part of our family. Or rather we are a part of their family. There are managers who will 'manage' our relationships. There are technologies which help them remember our birthdays, anniversaries and, perhaps, even the day of our first date. All we need to do is to always remember our easy-to-remember relationship numbers or x-pins (there are a variety of them: H-pins, T-pins, I-pins, safety pins and more). ... more