t some point of time (blurred in my memory), IT converged with the direct marketing business. And I'd heard my guru telling about this, about the old days and how the telephone changed the industry dynamics and propelled it forward.

I could find the broad tenets of direct marketing being preached by that suit in a tech company trying to tell his clients the importance of going direct, personalisation and its benefits, responsiveness to customer demands, customer lifecycles, loyalty ladders�... more