ds pop up in places and time where you least expect them. And as advertisers today are leaving no stone unturned to draw the attention of the consumer, innovations of various sorts seems to be the call of the day. And if that means that the long forgotten postcards get used for the purpose then so be it.

Postcard advertising is a relatively new medium in India. Colourful and attractive ads are printed on postcards and are made available at locations such as restaurants, coffee bars, cinema halls, music and book stores, cultural institutes and clubs. Interestingly, these postcards are free for the public, with revenue coming in only from advertisers.... more