athematics and biology are passe. The new subject under consideration is Fashionology. And those who hate the first two will probably score better in this subject. Confused? Westside, the retail store from Trent (a Tata Group enterprise), has launched a new campaign and fashion platform termed the 'Fashionology' campaign.

A Westside design team, comprising fashion and style experts, has been working on style guides, fashionoscopes, colour wheels, style and home workshops, fashion forecasts, colour and style recommendations for the season. As part of the Fashionology campaign, various activities have been chalked out for the period of September-December 2006. It consists of in-store and on-ground activities, conducted every month. Post this, the campaign will be an on-going one.... more