hange is the only constant at ZEE Network. After having revamped and relaunched its music channel, it has now shifted focus to its movie channel, ZEE Movies. Primarily a cosmetic change, the move is nevertheless significant because the channel has been re-packaged for the first time in nine years since its launch. Launched on July 2, the new look took close to five months to conceptualise and take shape.

"In show business you need to be on the top of people�s minds and for that you have to constantly innovate," says Yogesh Radhakrishnan, business head, ZEE Cinema, explaining the reason for the change. "We have had the old packaging for long and it was time we gave the channel a fresh look and feel." The channel will not give figures, but says that "a large amount of marketing money" has gone into the revamp. ... more