aming as a category is not yet the rage it is in other countries. Microsoft hopes that with the launch of Xbox 360, the popular gaming and entertainment console, it can rope in not just hardcore gamers but the entire family across classes. The new TVC features Akshay Kumar and Yuvraj Singh, the brand ambassadors for Xbox 360 in India.

The TVC, created by Prasoon Joshi, regional creative director, South & South East Asia, McCann Erickson, opens with Kumar and Singh arriving at their village. Walking in, they find an absolute transformation. Each resident is busy in his, or her, routine work. The only difference is that their actions are acrobatic or animated.... more