ifestyle is the colour of the season. More than ever, Indian consumers are giving serious thought to what clothes they wear, what cars they drive, what gadgets they use and what the inside of their homes look like.

Interior design is no longer an elite pastime as people from the middle income category are recognising the nuances of dressing up their homes. There is recognition for the designers too. The four-year-old EDIDA (Elle Decor International Design Awards) set up by Elle Decor magazine, awards excellence in product design in home d�cor. Elle D�cor, which is published in India by Ogaan Publications, awards designers in the 19 other countries it is present in. ... more