"A graduate from the National Institute of Design in India, Prasoon Pandey began his career as a copywriter with Lowe (then Lintas) and later made the transition into ad filmmaking. His films are performance driven and usually reveal themselves, bit by bit, to surprise the viewer. He has a huge collection of awards, from the Clios, Cannes, New York Festivals and Asia Pacific Adfests. In a chat with Ankit Ajmera and Devina Joshi of agencyfaqs!, Pandey, who set up Corcoise Films, talks about the pressures of being an ad filmmaker, his unique style of filmmaking and how the predictability factor is a long way off yet for Fevicol. Excerpts.

Q. How often has it happened that you've changed a script given by the agency and it has turned out to be good for the product and the client?... more