part from news channels, another category that is also gaining momentum is cinema. There is SET Max, Sahara's Filmy, B4U, STAR Gold and of course ZEE Cinema. Films have so much become a part of the Indian lifestyle that even a sports channel like ESPN, aired movies related to games before the World Cup Football.

The latest from the stable of ZEE Cinema is a youth-oriented movie block called KLUB. The slot began on September 25, at 4.30 pm to 8.30 pm from Monday to Friday. The block will also include interactive services like KLUBASTRO and KLUBLOVE.... more