he growth of social networking sites, over the past few months has been phenomenal. And if you thought this growth was fuelled entirely by the under 25 group, you are wrong. Especially as far as MySpace is concerned. In August, the site's share of teens 12 to 17 dropped to 11.9 per cent from 24.7 per cent year over year, while internet users between the ages of 35 and 54 now account for 40.6 per cent of the MySpace visitor base, an 8.2 per cent increase in share during the past year.

The News Corp. unit may just be in trouble, since social networking sites are pegged as a youth phenomenon. Staying relevant among teens is acknowledgedly a tough act. ... more