eo Sports, the sports channel from Nimbus Communications, was launched on October 1, and in the week of its launch (Week 40), the channel zoomed to No 1 in its genre.

According to TAM Media Research, (C&S; 15+, males, six metros), Neo Sports garnered the maximum share among sports channels - 56 per cent channel share. This was followed by Ten Sports with 22 per cent relative channel share and ESPN and STAR Sports with 10 per cent and eight per cent channel share, respectively. The other channels in the genre, Zee Sports and DD Sports, managed a share of two per cent each. ... more