or all her calm demeanour, Nina Elavia Jaipuria can't hide her excitement while discussing her work - and life in general. After a successful three-year stint at Sony Entertainment Television (SET) as vice president, marketing & communications, Jaipuria quit and and head Nickelodeon - MTV's kids' channel.

When at SET, Jaipuria worked on two very popular shows - Jassi Jaisi Koi Nahin and Indian Idol. "Marketing entertainment was a phenomenal experience," she says. Why did she move?... more