essers Kohlberg, Kravis, Roberts & Co. have a lot to answer for.

Their leveraged buyouts in the1980s created a long-lasting interest in the enormous value of 'brands'. But even they could not have imagined just how much this business of brands would infiltrate the life of people in the years to come. It's got so bad now that not only is everything you use - from toes to topknot - a brand, everyone too is a brand!... more