eep, beep. How often have you knocked over that cup of morning coffee in the scramble to reach your cellphone, expecting a personal message, only to find that the �From' space lists the name of a bank or a service provider. The message has you know that you need that personal loan or that if you reply to the SMS you stand a chance to win a year's supply of teeth-whitening powder. The spilled coffee is probably the last thing on your frustration meter.

And why shouldn't marketers be buoyed when the figures do all the talking? According to data released by the Telecom Regulatory Authority of India (TRAI), the number of wireless subscribers in India at the end of September 2006 reached 129.51 million. A study by Frost & Sullivan rates India as the fastest growing country in the cellular market in the world at present, trumping China.... more