ome what may, Melody will not change its punchline of nearly 20 years, "Melody itni choclatey kyun hai� Melody kaho kud jaan jao!" That one line distinguishes the brand from its rivals. Continuing with the previous year's campaign, Melody has come up with two new TVCs this year too � with the punchline but without anyone actually eating the toffee.

The ad opens in an examination hall. A boy, looking quite tense, is trying to catch the attention of a fellow girl student. Thinking that the guy wants to cheat, the girl ignores him and continues writing. The guy then requests the girl "one question pleeeeasssssse" and when the girl turns around, he quickly asks "yeh melody itni choclaty kyun hai?" The 27-second ad ends up with the product shot with the voice over saying, "Melody khao khud jaan jao". ... more