o sports brand can survive in India without addressing the religion that is 'cricket'. And Nike has just realised that. Nike India, which has been signed on as the official sponsor of the Indian cricket team, has released a new TVC with the game in focus. The ad film supports Nike's association with the Indian cricket team while celebrating the fine moments of Indian cricket.

"We are releasing the first 'Just Do It' cricket campaign that has been created and produced with a country specific focus by Nike," says Sanjay Gangopadhyay, managing director, Nike India. ... more