ver the years, bonding - Fevicol's brand proposition - has been presented in a variety of innovative, but subtle, ways through its various TVCs. Fevicol's communication has, today, grown to a more evolved state of expression - the ultimate adhesive.

Targeted at the basic user group, carpenters, Fevicol has always followed the "bonding aspect" with clever and witty themes. But the latest TVC looks at a different angle. While maintaining its brand proposition the ad is focused towards the buyer who is more likely to go to a store and buy readymade furniture. ... more