o launch its new phone in Portugal, Nokia (www.nokia.com) turned to the age-old marketers' tool � that of giving the consumer a taste of how the technology worked. Airport passengers in Lisbon were able to experience the phone in a unique fashion. The departure lounge of the airport offers a glimpse into the future of out-of-home advertising.

The world's first interactive street-furniture installation is for Nokia's N-90 and the moment it detects a pedestrian, the contraption springs to life. The installation first swivels either right or left to ensure that the creative message is directly in front of the consumer. It then snaps a photograph of the pedestrian and displays it on a screen.... more