nd the hits just keep getting creative! In an unprecedented attempt to draw attention and customers to his brand, Polaris (www.polarisindustries.com) CEO Tom Tiller has challenged the CEOs of the competition in the ATV (all terrain vehicle) segment, including Suzuki, Honda and Arctic Cat, to an all-terrain vehicle driving contest, in a bid to prove who really makes the toughest vehicles.

The proposition from the company is fairly clear. Any of the CEOs who accept the challenge will gather in Las Vegas on November 16 and compete on a track built by Pro-Motion Motorsports, which builds EnduroCross tracks. Each CEO has been asked to ride the top-of-the-line model made by their company. ... more