ommunity building is the theme this year, and TV series are not shying away. ABC's series, Grey's Anatomy also has a hit blog, 'Grey's Matter'. The blog is run by the staff writers of the series, and it gives them a chance to interact with fans. And TV fans are already having their say and influencing program content. Meanwhile media executives are busy thinking about how to expand the community. And also, how to co-opt fans who have created dedicated websites for their TV shows.

According to reports, the CW was the first broadcast network to create a presence on MySpace. The newly formed network, which targets young adults, has worked hard to incorporate fan videos and comment areas for its shows. So far, the CW has accumulated 27,000 friends on MySpace, an indicator of the network's popularity. My Network TV, a newer presence online, has attracted almost 4,000 friends and launched a band search at its MySpace page. ... more