s a new academic year begins, it is time for youngsters to go shopping. And hawking their wares are not only the fashion street shop owners but a clutch of private educational institutes as well. In this era of plenty, it has become imperative to draw attention to yourself. And the private players in this segment know that only too well.

Snapshots of world class campuses with �international ambience�, �excellent study and research facilities�, and beaming faces of young students who look all set to realise their dreams, have been flashing on the television and the big screen of late. For many youngsters looking for more options in their academic career (or as is the case sometimes, without much of an option, thanks to a disappointing exam result), suddenly there seems to be a life beyond the government-run colleges, and the top-notch management and engineering institutes. ... more