ars Olsson Smith of Sweden, who discovered the continuous distillation technique, gave the world exceptionally pure vodka. This was the birth of Absolut rent Br�nvin or �Absolutely pure vodka� 125 years ago. But what it is equally famous around the world for - is the advertising.

Absolut�s courtship with ad agency TBWA in New York resulted in a flame of creativity which is still burning bright today. The Absolut Perfection ad was the first ad that the brand came out with in 1980. In the years that followed, whatever the message, Absolut�s product-centric advertising has come to be recognised as a new standard in creativity. But that creativity hasn�t been seen in full bloom in India whether through on-ground activities or promotions.... more