he Delhi Noida Direct (DND) Flyway is becoming a hot property for advertisers and an experimental highway for innovations in outdoor advertising. Times OOH Media, which has the sole advertising rights for all outdoor media on the flyway, has put up a 400 sq ft LED video matrix wall to allow screenings of TVCs.

The wall has been strategically put up just after the Toll Plaza, on the way from Delhi to Noida, where vehicles slow down and get a breather of a couple of minutes and can view the ads, while they wait for their turn to pay the toll. The screen is visible even from a distance of two kilometres.... more