he latest biscuit TVC on air is a story with an Italian twist and an Indian actor (brand ambassador Hrithik Roshan). Milano from the house of Parle has been launched in the premium biscuit range in the Hide & Seek portfolio. Other biscuits and cookies in the premium segment include ITC's Sunfeast Dark Fantasy and Britannia's Pure Magic.

The film starts with the shot of an Italian town where a young boy (Roshan) is sitting outside his father's bakery playing a mandolin and looking at a beautiful girl pass by. His father comes out screaming at him, telling him that he is uesless. Looking at his son's interest in the girl, the infuriated father throws the boy into the bakery and tells him to stay in there till he learns how to bake. Later that night, the girl comes into the bakery, blindfolds him and seductively teaches him how to bake while flirting with him. The next morning, the baker is surprised to see the freshly baked cookies and asks his son if he could bake these for him everyday. With a sly grin on his face, the boy agrees. ... more