here was a time when art directors wanted to quit advertising and take up the fine art of painting. Copywriters wanted to get out of the rat race and write the next big novel. Account executives dreamt of moving away from gargantuan agencies, with two brave clients in tow, and set up a creative hotshop. And ad film makers wanted to move on to bigger things and direct an art film.

Much to the chagrin of ad film makers, now everybody in advertising wants to write a screenplay. Not just that, they also want to produce and direct movies. ... more