etroit Chrysler has said it would launch an extensive campaign to support the 2007 Dodge Nitro, its first midsize SUV, including TV, print and internet efforts that will target both male and female consumers.

The push, which opened with a 30-second spot, "Jump," during the baseball World Series, will shift into high gear this weekend with a new 30-second commercial, "Planet," plus four 15-second spots aimed at African American consumers. Two 30-second TV spots are also being developed for the Hispanic market. The ad spend was not disclosed. Omnicom Group's BBDO is the lead agency. GlobalHue is Chrysler's diversity marketing agency.... more