• • • Home | Subscribe | Login | Earlier Issues | This issue
Cover page
December 1-15 2006


 

December 1-15 2006

The name is Sony
Surina Sayal

ames Bond fans, waiting with bated breath for Casino Royale, were in for a surprise when the film was released. It gave them a chance to win goodies and a foreign trip.

Interestingly, to promote the film, three Sony companies including PIX, Sony Electronics and Sony Pictures Releasing collaborated in a cross-promotional campaign exclusively for the Indian market. ... more


 

   
MAIL THIS PAGE