rom hoardings to pole kiosks, banners, signages, tree guards and street furniture, outdoor advertising has come a long way.

Recently Aaren Initiative, a division of Lintas IMAG, took outdoor advertising a step ahead by creating experiential outdoor advertisement for its client Roots Corporation (RCL), which owns the chain of Ginger Hotels. Roots Corporation is a fully-owned subsidiary of Indian Hotels Company. Ginger Hotels' target audience is the business traveller. ... more